AdPhics

Facebook & Instagram Campaigns & Ads Services

Before you choose a plan, first consider what your business goals are. It's important to know what you want to achieve in order to choose the right objective. Your advertising objective is what you want people to do when they see your Ads.

You can do Boost Ads/Campaigns to influence/motivate people to increase likes of your page. You can increase likes, comments and share of your facebook post and get video views for your shared videos or video posts.
If you want to show your website to people interested in your business, you can do traffic campaigns to encourage people to visit your website. Encourage people to click on your Ads and Website link.
You can target and reach people from different locations/areas, interests, demographics and so much more!

Below are the three broad categories, or goals, that your objectives may fall under

Awareness

Objectives that generate interest in your product or service. Increasing brand awareness is about telling people what makes your page/business valuable. For example, if you are going to launch a small regional chain of grocery stores. Using the Brand Awareness objective, you can do Ads/Campaign that highlights your fresh, organic produce to people in the local area.

Consideration

Objectives that get people to think about your business and seek more information. For example, if you have a website that tells your story and lists some of your store’s unique offerings. Using the Traffic objective you can do Ads/Campaign that encourages people to click on your Ads and visit your site to learn more.

Conversions

Objectives that encourage people interested in your business to buy or use your product or service. For example, if you have opened your shop in a few new locations. Using the Store Traffic objective you can do Ads/Campaign to encourage potential customers to stop by your nearest store.

As your business grows, your campaign goals will change. First, your campaigns may focus on building awareness and acquiring new customers. Later, you may encourage people to make a purchase or sign up for an event. Remember, that the key to success is by going sequentially and step by step. There is no greater strategy than having a great plan! And we are here to help you exactly with that!

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Awareness Objective

Brand Awareness

Increase people's awareness of your business and let people know about your brand, products or service.

Reach

Show your Ad to as many people as possible in your target audience.

Consideration Objective

Traffic/Pay Per Click(PPC or CPC)

Send people from Facebook to any destination you choose, such as your website's landing page, a blog post, app, phone call, etc.

App Installs

Send people to the store where they can download your business's app and increase app installs.

Lead Generation

Collect leads for your business. Do Ads/Campaigns that collect info from people interested in your product, such as sign-ups for newsletters, or have people give you or your business a call.

Engagement

Reach people more likely to engage with your post. Engagement includes likes, comments and shares, but can also include offers claimed from your page.
Increase your page likes.
Increase your post like, comment, share and video views.

Video Views

Share videos of your business with people on Facebook more likely to watch it.

Messages

Connect with people on Messenger, Instagram Direct, and WhatsApp. Communicate with potential or existing customers to encourage interest in your business.

Conversion Objective

Conversions

Encourage people to take a specific action on your business’s site, such as having them add items to a cart, download your app, register for your site, call your business, or make a purchase.