Ghost mannequin photography is a technique used by clothing brands and retailers to create a more professional and consistent look for their product images. This technique includes photographing the clothing on a mannequin and then removing the mannequin from the image in post-production and creating a ghost effect. The technique has become quite very popular in the recent years as e-commerce sales continue to rise and online retailers seek to make their product images stand out in a crowded marketplace.
One of the main benefits of ghost mannequin photography is that it allows customers to see how the clothing fits on a real person while still presenting the product in a clean and professional manner. By removing the distractions of a visible mannequin or model, customers are able to focus on the details of the clothing such as the cut, fabric and overall design.
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Another benefit of ghost mannequin photography is that it is cost-effective and efficient. Hiring models for photo shoots can be expensive and time-consuming while using a ghost mannequin requires only a one-time investment in the equipment and some basic post-production skills. Additionally, ghost mannequin photography allows for greater flexibility in terms of scheduling and location as the photographer can shoot the images at any time and in any location without the need for a model.
There are in-fact several different types of ghost mannequin photography techniques including the hollow man method which means photographing the clothing on two different mannequins and then merging the images in post-production. Other techniques involve using a combination of mannequins and flat lays to create a more dynamic and interesting image.
While ghost mannequin photography can be a quite powerful tool for e-commerce retailers; it is important to use the technique correctly in order to achieve the desired results. This includes choosing the right type of mannequin and ensuring that the post-production process is done correctly to avoid any visible flaws in the final image.
Ghost Mannequin Services
Invisible mannequin image editing services for high-volume e-commerce studios
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Bottom Joint on Ghost Mannequin
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3D/360° Packshot Ghost Mannequin Effects
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Sleeves Joint on Ghost Mannequin
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Overall, ghost mannequin photography is a valuable technique for clothing brands and retailers looking to create professional and consistent product images for their online stores. By using this technique, retailers can provide customers with a clear and accurate representation of their products, leading to increased sales and customer satisfaction.