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Google Ads leverages the popularity and ubiquity of the Google Search Network, allowing businesses to place ads prominently in search engine results. This means that when users search for relevant keywords, businesses have the opportunity to display their ads to users actively seeking their products or services.
Google Ads supports a variety of ad formats, including text ads, display ads, video ads, and app promotion ads. This versatility enables businesses to choose the format that best aligns with their marketing goals and target audience.
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